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Using Google Adsense Templates
By: Brad Farmer
Income generating programs that are associated with Yahoo, Google, and Amazon continue to soar in popularity with the internet marketing community and web site owners are constantly roaming the web for the latest and hottest Google Adsense tip. Some online business owners inevitably migrate to software programs that make the tasks easier and much more manageable. Templates have become a hot commodity amongst internet marketers who are seeking to take advantage of the Adsense program.
Template software packages can reduce the time it takes to build an actual web site and many of these programs are very affordable. However, are these software programs a good investment and can they deliver on promises of an increased customer base for your web site? There are three courses of action that a web site owner must consider when choosing to examine the use of templates for Google Adsense.
Looking for shortcuts and learning how to make money with Google Adsense will, most often, lead a web site owner to consider the use of templates. A quick internet search yields a wide range of templates for the online business entrepreneur to consider and many can be found on eBay as well. Some are very affordable - in fact, some are very inexpensive and herein lies a problem.
If a set of templates is readily available and extremely inexpensive, it is highly recommended that these packages be avoided. Chances are strong that a vast number of web site owners have already purchased this program and sites like Google, Yahoo, and MSN frown upon a large number of templates that are used to flood their search engines.
On certain occasions, some software owners produce a limited number of Adsense templates and these programs are usually more expensive than the software packages that are always available. Are these limited editions worth the investment? If very few are released to the public and the templates are of a high quality, then it is possible to consider such a purchase. However, if too many are released to the public or if the qualitative aspects are suspect, then your option to decline the investment should be contemplated.
The best templates to use are ones that are created by you. They will be unique to you and your business exclusively. Too, the search engines will look favorably at your web sites and with more regularity. Creating ten to fifteen templates should suffice and these self-produced software packages can be used many times without the risk of having Google, Yahoo, or MSN look unfavorably at your web sites.
One additional secret - be sure to invest in a web site traffic report program. Keeping a daily log of your web site's activities will help you to keep a focus on the nuances of customers and where to make necessary adjustments when needed.
Templates can be a blessing or a hindrance. As online business owners continue to look for the best Google Adsense tip with regard to templates, consideration must be given to what truly works - a reliance on self.
About the Author
Brad Farmer is a charter member of Earners Guild. For more information on Google Adsense tips, visit Earners Guild at http://www.earnersguild.com, where you'll find step-by-step video training for anyone interested in starting or growing an online business.
Tactics Used To Get Banned in Search Engines and Losing Your Adsense Account
By: James Murray
Google, the undisputable leader in search engines, today, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.
For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.
So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.
a) Hidden text, filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.
b) Page cloaking, there is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.
c) Multiple submissions, submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL's is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.
d) Page rank for sale, if you have been online for quite some time, you will notice that there are some websites selling their PR links or trading them with other websites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.
e) Link farms, be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that. Also stay away from free for all links pages and web spammers or if a website has been dropped or banned by the search engines in the past.
f) Doorways, this is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another "user-friendly" page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.
g) There should be no broken links or 404 errors, pop-ups or pop-unders on your website will be penalized for them and do not have webpages with irrelevant words or phrases.
h) There should not be webpages with minimal content that is of little or no value to the topic of the site and no duplicate content unnecessarily displayed on your websites.
About the Author
James Murray is a successful writer and online gambling expert providing valuable tips and advice for those interested in gambling and online gambling strategies. His numerous articles found on the Internet, provide useful and factual gambling information and insight.
Some of his websites are http://www.casinospokerrooms.com, http://www.bingosbingos.com, http://www.top-sportsbook.ca.
.To SEO or To PPC?
The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.
At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.
Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.
You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.
Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.
1. SEO
SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.
To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.
In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.
2. PPC
PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize the PPC strategy.
? PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
? At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
? You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
? You will also be able to adjust well to changes in market demands and trends.
In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.
There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.
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